Service Detail
Retention Leak Audit
Identify exactly where churn starts and why it compounds.
Pain Point
- -Users complete first-touch flows but do not return.
- -Stability issues and edge-case failures erode product trust.
- -Teams cannot tie technical defects to lost revenue quickly enough.
My Solution
- -I map session drop-offs and activation friction by workflow, not just by pageview.
- -I isolate brittle flows and rank fixes by retention and runway impact.
- -I provide a prioritized execution plan that pairs technical repair with business risk reduction.
Real Example
NSP Soccer Training Platform
Codebase: NSPSOCCER
Cross-platform app and web workflows focused on habit loops (training, nutrition, and progression tracking).
The engagement loop improvements increased user engagement by 40% and supported long-term repeat usage.