Stonewall Renovations WordPress Rebuild

WordPress Website + Lead Generation System

A conversion-focused WordPress redesign for a residential remodeling company, combining premium visual storytelling, real project proof, structured service discovery, and a clearer path from browsing to estimate request.

Technologies Used

WordPressGutenberg Block EditorPHPJavaScriptCSSJetpack FormsOpenStreetMapWordPress Query Loop

Website Screenshots

Premium homepage positioning with direct estimate and service paths

Editorial portfolio preview built around completed client work

Before-and-after proof connected to a project-specific call to action

Homeowner proof integrated with finished-project photography

Structured estimate request flow with business contact details

Regional coverage explained through labels and an interactive map

Project Goals

Transform an underdeveloped contractor website into a credible sales experience for homeowners across Greater Philadelphia and South Jersey. The site needed to communicate premium craftsmanship quickly, replace generic imagery with real completed work, make services and coverage areas easy to understand, and turn interest into qualified estimate requests without forcing the client into a new CMS.

My Solution

I rebuilt the customer journey inside WordPress using custom Gutenberg page compositions across Home, About, Services, Portfolio, Testimonials, Blog, and Contact. The implementation paired an editorial navy-and-gold visual system with project-led galleries, before-and-after proof, service and portfolio navigation, responsive reveal behavior, a live OpenStreetMap service-area embed, and Jetpack estimate forms. I also wrote custom PHP for branded form autoresponses and deduplication, organized and renamed the client image library for web use, and completed basic SEO, crawlability, and responsive QA work.

Key Features

Seven-page conversion journey spanning Home, About, Services, Portfolio, Testimonials, Blog, and Contact

Premium responsive visual system built around Stonewall's navy, white, and gold brand palette

Real-project image migration with descriptive filenames and accessibility-focused alt text

Portfolio navigation organized around kitchens, bathrooms, basements, bonus spaces, and whole-home work

Before-and-after transformation storytelling for high-trust project proof

Jetpack estimate forms with lead notifications, validation, and a custom branded autoresponse

Autoresponse deduplication to prevent duplicate customer emails

Interactive OpenStreetMap embed and explicit regional service-area coverage

Dynamic WordPress Query Loop for a maintainable project-planning journal

Reduced-motion-aware scroll reveals and responsive interaction behavior

Basic SEO, crawlability preparation, mobile testing, and cross-page QA

Results & Impact

Stonewall received a cohesive, launch-ready WordPress presence that connects brand positioning, visual proof, service education, and lead capture in one consistent system. Prospective clients can now evaluate completed work, understand the remodeling process and service area, and request an estimate through a structured form, while the Stonewall team retains the familiar WordPress editing workflow.

Related Service

Retention-First Build Sprint

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